Blog
Web Development
Before redesigning anything, find out whether you have a traffic problem or a page problem. They look identical in the monthly report and need opposite fixes.
13 October 20266 min read
Web Development
A redesign that loses traffic has usually broken one of five things, and four of them are recoverable in days rather than months. The order to check them in, and what the damage normally costs.
8 October 20265 min
SEO
Clicks falling while positions stay put is the defining SEO complaint of this year. Before you rewrite anything, split your pages into two groups — the answer is usually in one of them and not the other.
8 October 20265 min
SEO
Training crawlers and retrieval crawlers are different bots with different names. Blocking the first is a business decision. Blocking the second quietly removes you from AI answers.
8 October 20265 min
Performance Marketing
The budget is being spent and the clicks are there, but the phone is not ringing. Seven common reasons a Google Ads campaign produces no calls, and what to check first.
29 September 20268 min
AI Search
You ask ChatGPT who the good suppliers are in your category and three names come back. None of them is yours. Six reasons that happens, and which ones you can actually change.
24 September 20266 min
Performance Marketing
Most agency reports answer a question nobody asked. The six numbers that belong in a monthly marketing report, the ones that are there to fill space, and how to tell them apart.
20 September 20265 min
Performance Marketing
Your ads are bringing WhatsApp messages but not bookings. The five places those enquiries leak away, and the fixes that turn more of them into paying customers.
13 September 20267 min
SEO
Fourteen checks that decide whether a local business shows up in the Google map results — in the order we actually work through them, with realistic timelines.
4 August 20265 min
Performance Marketing
Cheap leads and good leads are rarely the same leads. How to work out what a qualified lead is worth, and how to stop the ad platforms optimising towards the wrong thing.
21 July 20263 min
Web Development
What LCP, INP and CLS mean in plain language, why they matter far more on a mid-range Android than on your laptop, and the four fixes that move them most.
30 June 20264 min
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