Industries
Marketing shaped by the sector you sell into
ASqware works in seven sectors: healthcare, real estate, education, D2C and ecommerce, hospitality, travel and tourism, and technology. Each has its own constraints — advertising rules in healthcare, compressed intake seasons in education, OTA commission in hospitality — and marketing that ignores them wastes budget on tactics that were never going to apply.
We work in a deliberately small number of sectors. It means the first conversation starts somewhere past the basics: you should not have to explain how admissions cycles work, why a clinic cannot promise outcomes in an advert, or why platform ROAS flatters an ecommerce account that is losing money.
Sectors we work in
- 01
Healthcare & Clinics
Local search, compliant paid media and content that answers the questions patients ask before they book.
- 02
Real Estate
Launch campaigns, overseas buyer targeting, and lead qualification built around site visits rather than enquiry counts.
- 03
Education
Admissions campaigns, counsellor enablement and content that reaches parents and students at the right point in a short season.
- 04
D2C & Ecommerce
Acquisition, retention and conversion work run against contribution margin rather than the ROAS the platform reports.
- 05
Hospitality
Direct booking strategy, seasonal planning and destination content that reduces how much revenue leaves as OTA commission.
- 06
Travel & Tourism
Search and content that reach travellers during the planning window, months before they choose who to book with.
- 07
Technology & SaaS
Search, content and paid media for B2B software — where the audience is small, technical, and unimpressed by marketing language.
Not on the list?
Tell us what you sell and who buys it
We would rather say we do not know your sector than pretend we do. If it is not here, ask — and if we are not the right fit we will say so on the first call.